ad:tech New York

New York, 6-7 November 2013
ad:tech New York is a forum for exchanging digital marketing and technology ideas, and an opportunity for contributing to industry trends and initiatives.

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This report describes how Pfizer, the pharmaceuticals company, promoted Children's Advil, its over-the-counter medication for kids, through an influencer strategy in the US.


This report describes how Nestlé is approaching connecting online and offline marketing, including partnering with Google to name an iteration of the technology company's mobile phone operating system after KitKat, the chocolate bar owned by Nestlé.


This event report describes how MasterCard, the financial services company, has created a shopping app in an evolution of its 'Priceless' campaign.