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International Shopper Insights in Action

Prague, 5-7 November 2013
Specialists in research, category development, shopper marketing and merchandising explore shopper and consumer motivations and behaviors.

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Article

This event report addresses how Tesco, the supermarket chain, drew on shopper insights to fundamentally change its in-store format, design and product assortment across the UK.

Article

This event report discusses how Nokia reinvigorated the cluttered in-store environment. Eye-tracking studies and monitoring traffic in its bricks-and-mortar branches showed most marketing materials at the point of purchase went entirely unnoticed by consumers, who were deluged with conflicting marketing messages.

Article

This event report looks at PepsiCo's shopper marketing strategy in Latin America, focusing on mom-and-pop shops.

Article

This event report looks at the lessons retailers in fast-growth economies can teach their more-established rivals in mature markets.

Article

This event report discusses several key shifts that are reshaping the consumer landscape. These include "honest flexibility", meaning brands must be open enough to admit to their mistakes.

Article

This event report addresses how Martini, the spirits brand, encouraged consumers in Belgium, Luxembourg and the Netherlands to break their establishing habits and try something new.

Article

This event report discusses the ways in which digital technologies can help brands understand changing consumer behaviour.