Stephen Whiteside, Event Reports, ANA Multicultural Marketing, November 2013
This event report discusses General Mills' developing approach to multicultural marketing. As a big player in categories ranging from breakfast cereal to flour and canned soup, the company has a keen interest in reflecting the changing face of American society - and, especially, that of the family.
Stephen Whiteside, Event Reports, ANA Multicultural and Diversity Conference, November 2013
This report describes how McDonald's, the fast food retailer, is approaching multicultural marketing in the US, where it is seeing growing numbers of Hispanic, African-American and Asian-American customers across its outlets.