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ANA Multicultural Marketing & Diversity Conference

London, 3-5 November 2013
As racial and ethnic minorities make up an increasing proportion of the US population, evolution in multicultural marketing is discussed.

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This event report describes how Coca-Cola, the beverage company, markets its brands to multicultural consumers.


This event report describes how PepsiCo, the beverage company, approaches multicultural marketing, particularly with regard to Hispanics.