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4As Strategy Festival

Nashville, 27-29 October 2013
Examining the intersection of creative strategy and business opportunity, with the Jay Chiat awards (2013 winners available). here.

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Article

This report details the findings from a series of interviews with marketing professionals, drawing out some of the key issues facing ad agencies.

Article

This event report describes how FedEx, the American courier company, approaches its agency relationships, based on its business challenges and objectives.

Article

This event report discusses how agencies can improve their ability to withstand unexpected events by adopting an 'antifragile' strategy.

Article

This interview with Kristen Cavallo, chair of the judging panel of the 2013 Jay Chiat Awards for Strategic Excellence, discusses the trends in planning as seen through the case studies entered into the competition.