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IAB Engage

London, 17 October 2013
Exploring how technology is helping brands to gain 'the human touch'.

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This event report shows how major tech firms are facilitating the trend towards personalisation. Google is one example, as it attempts to create systems capable of learning the interests of its users and reflecting their tastes accordingly.


This event report looks at several trends now reshaping ecommerce from the perspective of three leading firms: Waitrose, Unilever and Amazon.