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The Market Research Event

Nashville, 21-23 October 2013
Elevating the researcher to a strategic, consultative leader, with a focus on the business value of research and insights.

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Article

This article reports how Beam Inc, the alcoholic beverages maker, goes about identifying trends in order to reach millennials.

Article

This event report discusses how Zipcar, the innovative car rental firm, attempts to achieve the highest possible standard of customer service.

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This event report describes how Purchased, the market research firm, is using new technologies to gain a better understanding of consumer behaviour.

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This report describes how Diageo, the alcoholic drinks maker, is driving engagement across its portfolio, using two of its largest brands as examples: Johnnie Walker Scotch whisky and Baileys Irish Cream.

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This report describes how Johnson & Johnson (J&J), the pharmaceutical and consumer goods company, is aiming to become more of a consistent global organization, despite previously finding success by decentralising its marketing programs.

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This event report describes how Frito-Lay, the snack manufacturer owned by PepsiCo, is trying to combine rational and emotional advertising messages.

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This event report addresses the role of data and intuition in marketing, based on the views of Jeanine Bassett, vp/global consumer insights at General Mills.

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This event report describes how Kimberly-Clark, the consumer packaged goods company, uses ethnographic research around the world to drive innovation and incremental growth in its home market of North America where it leads most of its categories.

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This event report explains the five key ways insights are crafted at Pernod Ricard, the alcoholic drinks company.

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This report focuses on the influence and technology habits of American children under the age of 16 - the 'Pulse' generation - based on insights from Disney Media's head of research.

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This event report describes the understanding UBS, the financial services company, has gained regarding changing consumer habits in the US and how this impacts on its products and marketing.

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This event report explains the challenges faced by Cotton Incorporated, the not-for-profit cotton industry body, and how research has been used to understand consumer wants.

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This event report describes how Teach for America, the not-for-profit teaching recruitment organisation, targets millennials.