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The Market Research Event

Nashville, 21-23 October 2013
Elevating the researcher to a strategic, consultative leader, with a focus on the business value of research and insights.

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This event report describes how Kimberly-Clark, the consumer packaged goods company, uses ethnographic research around the world to drive innovation and incremental growth in its home market of North America where it leads most of its categories.


This event report explains the five key ways insights are crafted at Pernod Ricard, the alcoholic drinks company.


This report focuses on the influence and technology habits of American children under the age of 16 - the 'Pulse' generation - based on insights from Disney Media's head of research.


This event report describes the understanding UBS, the financial services company, has gained regarding changing consumer habits in the US and how this impacts on its products and marketing.


This event report describes how Teach for America, the not-for-profit teaching recruitment organisation, targets millennials.