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IPA Eff Fest

London, 15 October 2013
Challenging conventional thinking on the value of creativity.

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This report examines new insights into consumer behaviour and discusses how they could inform marketing.


This report looks at how brands are employing co-creation and collaboration with consumers to deliver successful products.


This report discusses how marketers and agencies can make their organisations more creative. It identifies four Cs for overcoming creativity challenges - Commitment, Context, Courage and Collaboration - and suggests six models of organisational creativity.