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Shopper Marketing Expo 2013

Chicago, 8-10 October 2013
Shopper marketers discuss and find strategies to reach, engage and influence consumers on the path to purchase.

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This report describes how The Coca-Cola Company, the beverage corporation, is engaging American millennials (born between 1978 and 1995) and discusses the differences between this generation and those before it.


This event report describes how Unilever, the FMCG company, is improving its ecommerce offering through better functionality, search and content.


This event-report describes insights that Kimberly-Clark, the personal care paper products manufacturer, has identified regarding Generation Z (those born after 1994) in the US, with importance placed on personalisation and digital services.


This event report explains how Clorox, the consumer products manufacturer, has used gamification as part of its marketing strategy in the US.


This event report describes how Procter & Gamble (P&G), the FMCG giant, reaches American millennials through their mobile devices.