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Festival of Marketing 2013

London, 8-10 October 2013
The Festival of Marketing is where marketers meet to re-engineer the marketing discipline and multiply its impact on business.

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This event report discusses how approaches to data analytics are evolving. Research shows that marketers face growing pressure to demonstrate effectiveness, a trend many brands are struggling to satisfactorily respond to.


This event report addresses the issue of whether data and creativity can truly work together. Based on presentations from broadcaster Channel 4 and agency We Are Social, it suggests that the raft of facts and figures now available online certainly improve aspects of the user experience, such as by providing accurate recommendations of similar content to that they previously enjoyed.