Get a demo Do I subscribe? News sign-up

Advertising Research 2013

London, 25 September 2013
Warc's conference on advertising research, including event report and presentations.

Search in

Show only

Search within

Industry Sector

Brand

Country

Source

Index


9 results found
Sort by

Article

This report summarises the presentations given at the 2013 Warc Advertising Research conference, which covered a range of subjects related to the theme 'Researching the implicit memory'.

Article

This presentation describes research by Heineken, the beer manufacturer, into implicit memory in advertising, using examples from various brands.

Article

This presentation examines the emotions preceding rational decision making and uses examples from Heinz and eBay to argue that neuro-techniques and implicit association tests do not give the full picture of consumer emotions.

Article

This presentation discusses how mobile technology can be used to capture brand experiences as they happen, using the example of sponsorship of Wimbledon, the tennis tournament, by Evian, the bottled water brand.

Article

This presentation discusses how traditional market research is seeking to understand implicit consumer motivations through observation of behaviour.

Article

Unconscious processing is an important contributor to people's behaviours: this presentation utilises hypnosis to research the unconscious mind.

Article

This presentation discusses five trends which will help brands understand what their consumers' really want whilst respecting what they report.

Article

This presentation explains how neuro-marketing research can be used to drive brand communications strategy and utilises a case study from Kmart, the U.S.

Article

This presentation attempts to predict future Cannes Lions award winners by measuring emotional responses to campaigns through facial coding.