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Sports Matters

Singapore, 18-19 September 2013
Examining the role of sports sponsorship in marketing, including brand case studies.

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This event report discusses how Coca-Cola evaluates sponsorship opportunities, and builds content marketing efforts around them.


This report addresses how HSBC, the financial services group, has transformed its approach to sponsorship.


This report provides an assessment of sports sponsorship in Asia based on the views of brands and agencies, as well as two research studies.