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MMA Forum Singapore

Singapore, 22-23 August 2013

Understand best practice in mobile marketing and learn from experts and peers in the industry.

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This event report assesses the growth of mobile in Asia Pacific. With over 300 million phones boasting 3G capabilities now in circulation, China is said by Sir Martin Sorrell to be nearing a fundamental "tipping point" that brands cannot afford to ignore.

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This event report discusses the four main principles guiding Coca-Cola's strategy on mobile, based on a presentation by Leonardo O'Grady, the company's integrated marketing and communications director, ASEAN.

Article

This event report looks at evolving attitudes towards mobile among big brands in Asia. Unilever is boosting its mobile adspend by between 200% and 500% in different markets, based on the view that this is the minimum base required just to keep up.