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Advertising Week 2013

New York, 23-27 September 2013

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This report explains how Citibank, the financial services provider, sponsored a bike-sharing scheme in New York to improve its brand image.


This event report explains how Coca-Cola, the soft drinks manufacturer, is targeting the millennial generation by allowing greater choice, experimenting with packaging and using digital strategies.


This event report describes how Absolut Vodka, a brand owned by Pernod Ricard, created its "Transform today" campaign to reach the millennial generation in the US.