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IAB MIXX 2013

New York, 23-24 September 2013

The 2013 MIXX Conference calls upon industry thought leaders to answer the question: What is advertising?

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Article

This event report looks at how BBDO is using mobile within the media mix, focusing on a campaign it ran for Snickers, the chocolate brand, in the UK.

Article

This event report discusses the importance of mobile strategy, as described by Michael Lazerow of Salesforce, the cloud computing company, using examples from Burberry, the fashion retailer, and Delta Airlines.

Article

This event report details the digital marketing approach taken by Maybelline, the cosmetics brand owned by L'Oréal, for a new product launch.

Article

This event report describes ethnographic research by Marriott International, the hotel chain, into how the travel planning process has been changed by technology.

Article

This report covers the opening talk given by Randall Rothenberg, US IAB president/ceo, at the IAB MIXX Conference held in New York.