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Social Media Matters 2013

Hong Kong, 10 September 2013

Asia's only executive level business event presented by brands, for brands, to assess the underlying business value of social media.

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Article

This event report discusses how companies including Ford, the automaker, Estée Lauder, the cosmetics company, and Intercontinental Hotels Group are using social media.

Article

This event report looks at the drivers of digital media use in Asia. Research on the Chinese market shows the internet has a highly-distinctive character in the country.