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Social Media Matters 2013

Hong Kong, 10 September 2013

Asia's only executive level business event presented by brands, for brands, to assess the underlying business value of social media.

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This event report looks at the drivers of digital media use in Asia. Research on the Chinese market shows the internet has a highly-distinctive character in the country.


This event report discusses how companies including Ford, the automaker, Estée Lauder, the cosmetics company, and Intercontinental Hotels Group are using social media.