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The Festival of Media LatAm 2013

Miami, 25-27 September 2013

Bringing together the regional leadership of media and agency networks to celebrate local media creativity and innovation.

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This event report assesses the latest digital trends in Latin America, based primarily on the Wave 7 study conducted by UM.


This event report discusses the Follow2unfollow campaign, which sought to reduce crime levels in Puerto Rico by making innovative use of Twitter to change the attitudes and habits of young consumers.


This report discusses research by Telefonica, the telecommunications company, into the rise of digital media marketing and growth in outdoor advertising in Latin America.


This report discusses how Diageo, the alcoholic drinks group, markets its products in Latin America. Latin American countries are argued to have more similarities than differences, including language and cultural underpinnings, allowing for a more homogenous regional marketing approach than elsewhere.


This report describes how Visa, the financial services provider, has used social media and sporting events related campaigns, including sponsorship, in Latin America.