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EACA Euro Effies 2013 – All entrants

The gold standard in marketing communications effectiveness across multiple European markets.

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Case Study

This case study explains how the Vienna Model Makers Fair used the buzz around another large social media event to maximise a small budget.

Case Study

This case study describes how Electronic Arts (EA), the video games maker, successfully launched FIFA13 in France, Germany and the UK.

Case Study

This case study explains how ONLY, the fashion brand, launched an online interactive film to promote the brand in Europe.

Case Study

This case study describes a campaign in France and Germany from Daimler, the car manufacturer, which emphasised the environmentally sustainable features of Mercedes-Benz F-Cell by making an invisible car.

Case Study

This case study describes how Hyundai, the car manufacturer, used digital media to encourage consumers across Europe to 'think again' and choose Hyundai i40, which was a largely unknown model.

Case Study

This case study describes a campaign from Iceland's government who sought to encourage winter tourism to the country by creating unique experiences for visitors.

Case Study

This case study describes how Volkswagen, the car manufacturer, sought to change the perception of its Golf car model across Europe.

Case Study

This case study explains how Wella, the hair colouring brand, targeted hair professionals in Europe with a new product launch.

Case Study

This case study describes a campaign by VisitScotland which sought to harness interest in Scotland generated across Europe by the Disney/Pixar animated film 'Brave'.

Case Study

This case study describes how Wasa, the crisp bread brand, reversed a negative sales trend in Denmark, Germany, Norway and Sweden.

Case Study

This case study explains how Adam Opel, the car manufacturer, sought to gain European market share in the SUV B segment with new car model Mokka.

Case Study

This case study explains how the Canadian Tourism Commission (CTC) used social media including YouTube to target two groups of French and German consumers.

Case Study

This case study describes a campaign across 11 European markets by Deutsche Telekom, the telecommunications company, who created a participatory video campaign.

Case Study

This case study explains how the United Nations High Commissioner for Refugees (UNHCR), the international government organisation, sought to change perceptions of refugees by telling individuals' stories.

Case Study

This case study describes how easyJet, the airline, changed its positioning in Europe to selling experiences rather than just journeys.

Case Study

This case study describes a campaign by the European Commission (EC) who sought to encourage people across Europe to quit smoking by partnering with Barcelona football club.

Case Study

This case study describes how Electronic Arts (EA), the video games maker, raised the profile of its game FIFA between 2009 and 2013 for it to become the biggest video game in Europe.