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Corporate Social media

New York, 12-13th June 2013

The Corporate Social Media Summit delivers insight and best practice, helping companies to build a successful social media strategy

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This event report explains how McDonald's uses social media to improve its image. Part of McDonald's social media strategy is to accept that not everyone can be persuaded to like the brand and to ensure focus is on consumers that can be won.


This article describes five broad based and inexpensive measures that General Mills, the food producer, uses to achieve 'holistic measurement' in the US.


This event report describes how Hertz, the US car hire service, is integrating the work of chief marketing officer and chief information officer in order to make the most of technological advances.


This report covers a talk given by Scott Hudler, vp, global consumer engagement, Dunkin' Brands, about Dunkin' Donuts’ mobile initiatives in the US.