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ADMA Global Forum 2013

Sydney, 7-9 August 2013

ADMA Global Forum 2013 aims to help marketers explore data-driven advertising and marketing across all channels and platforms.

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This event report looks at how three leading brands are implementing content marketing strategies in Australia.

Article

This event report discusses how agency proliferation, process management and a focus on the past are hampering the marketing industry from tackling many of the important trends now reshaping consumer behaviour.