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APPIES 2013

Singapore, 15-16 August 2013

APPIES recognises and celebrates 100 of the most brilliant and inspirational ideas in marketing communications at its annual festival.

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This event report looks at how marketing strategies and capabilities are developing in Asia Pacific. It draws on the insights provided by leading executives from SingTel, Procter & Gamble and Unilever while speaking at APPIES 2013.

Article

This event report discusses how SingTel, the telecoms group, has shed a brand image which was seen as cold and unfriendly in order to successfully engage with consumers on social media.