Get a demo Do I subscribe? News sign-up

WPP Atticus Awards 2012 – Landor Perspectives

Landor Perspectives comprises of several thought pieces published throughout 2012 that focuses on topical marketing issues and trends. It was Highly Commended in the Corporate category at the Atticus Awards.

Search in

Show only

Search within

Industry Sector

Country

Index


10 results found
Sort by

Article

This article offers best practice advice for brands on how to get the most from packaging redesigns, which are becoming an increasingly frequent necessity in the modern marketplace.

Article

This paper, which focuses on the Indian market, argues that the ability to create and deliver innovative brand experiences has become an important core capability for luxury goods.

Article

This paper asserts that brand building is now about experiences, and that these experiences are the sum of thousands of touchpoints.

Article

This article argues that many brands' adoption of gamified apps and services to engage consumers lack interactions that contain any degree of behavioural complexity, which it contends is key to creating deep levels of connection.

Article

This article forecasts eight trends for 2013 from around the world and discusses their impact on brands.

Article

This article explores what defines truly great partnerships between clients and their agencies. It outlines the key ingredients that create loyalty and the breeding ground for great work.

Article

This paper discusses Landor research that uncovered 10 brands that had demonstrated exceptionally strong growth in brand strength over 2008-2011.

Article

This article looks at the importance of purpose to brands and how businesses can implement it. What branded organisations do is more important than what they say, requiring an "inside out" approach to branding, and being known as corporately responsible can significantly elevate an organisation's overall leadership perceptions.

Article

This article suggests ways of using branded smartphone apps to connect with consumers. These include determining how the app can contribute to the brand's overall strategy, what the purpose of the app is and how to be certain the app is a believable extension of the brand.

Article

A conversation between father and son is used to explain the four pillars of brands - difference, relevance, esteem and knowledge.