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ad:tech Melbourne

Melbourne, 17-18 July 2013

Andrea Sophocleous reports from Melbourne's event for digital marketing.

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Article

This event report looks at how several leading brands are enhancing their digital strategies in Australia.

Article

This event report looks at how marketers can prepare for the "sensory era", when digital technology will permeate life to such an extent that information covering everything from what groceries need to be stocked up in the fridge to the amount of exercise an individual has done during the day will be accessible in real time.

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This event report covers a presentation by Ekaterina Walter, the leading digital marketer and thought leader.

Article

This event report looks at how brands in Australia have attempted to deal with, and increasingly prepare for, crises on social media.