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ANA Digital & Social Media 2013

New York, 14-16 July 2013

Warc's Geoffrey Precourt reports from the ANA's Digital & Social Media conference, offering key insights on how to navigate brands through the ever-changing media landscape.

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This report discusses how PepsiCo's beverage arm is embracing real-time marketing. In order to maximize the payback from its media budget, this business unit is attempting to think like a media company, in both reacting to major cultural events and pre-planning how it can legitimately enter the online conversation.


This event report discusses how Unilever, the fast-moving consumer goods group, is building a new framework to underpin all of its marketing activity in today's rapidly-changing media ecosystem.


This report show how Air Wick, the air-care brand made by Reckitt Benckiser, used targeted advertising to effectively reach moms on Facebook.


This report discusses how adidas successfully leveraged digital media after injuries to two of its leading endorsers - Robert Griffin III and Derrick Rose - threatened major new product launches.