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ad:tech Singapore

Singapore, 13-14 June 2013

Low Lai Chow reports from Singapore's event for interactive advertising and digital marketing.

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Article

This event report addresses how Acuvue, Johnson & Johnson's contact lens brand, has updated its digital strategy in Australia over several years to stay ahead of the curve.

Article

This report assesses how Philips, the multinational electronics group, is transforming its business in Asia through the power of co-creation.

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This report draws on insights from a survey of 7,000 wealthy Asian shoppers conducted by Agility Research & Strategy.

Article

This event report discusses how Yahoo, the online company, is seeking to personalise the content and ads it presents to consumers, a strategy that is primarily based on leveraging big data.