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ad:tech Singapore

Singapore, 13-14 June 2013

Low Lai Chow reports from Singapore's event for interactive advertising and digital marketing.

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Article

This event report addresses how Acuvue, Johnson & Johnson's contact lens brand, has updated its digital strategy in Australia over several years to stay ahead of the curve.

Article

This report draws on insights from a survey of 7,000 wealthy Asian shoppers conducted by Agility Research & Strategy.

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This event report discusses how Yahoo, the online company, is seeking to personalise the content and ads it presents to consumers, a strategy that is primarily based on leveraging big data.

Article

This report assesses how Philips, the multinational electronics group, is transforming its business in Asia through the power of co-creation.