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ARF Audience Measurement 8.0

New York, June 10 - 11 2013

Warc's US Editor, Geoffrey Precourt, reports from the ARF's Audience Measurement 8.0 conference - Measuring the Unmeasured.

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ESPN, the broadcaster, has partnered with Arbitron and comScore to pioneer a new multi-platform audience measurement system.


AT&T, the wireless carrier, wanted to gain in-depth insights into the ROI from its three main forms of television output: cable, broadcast networks and sponsorship.


Marketing researchers face a number of challenges, including the need to establish satisfactory metrics, integrating with other communications functions and staying abreast of the latest thinking and strategies.