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Mobile Media Upfront 2013

New York, 20 May 2013

How mobile is disrupting and reshaping marketing and brand media plans.

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Having announced plans to dedicate 10% of its global marketing budget to mobile, Mondelez International, the snacks company, set an important precedent for major brand owners everywhere.

Article

As the world's second-largest advertiser, Unilever, the FMCG group, has a major interest in tapping consumers increasing engagement with mobile.