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Asian Marketing Effectiveness Festival 2013

Shanghai, 8-9 May 2013
World-class insights, debate and awards for marketing effectiveness professionals in Asia Pacific.

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This report outlines the Asian findings of a global survey of consumers' mobile habits, which indicates that adults are not that different from teenagers in terms of their attitudes and behaviour.


This report discusses recent marketing activity by Gillette, a shaving brand owned by Procter & Gamble, in India.


This report offers an overview of the winners of the 2013 AME Awards, including guidance from this year's jury on what made a winning entry.


This report discusses findings from Millward Brown's Top 50 Most Valuable Chinese Brands study, which is being used by advertisers to quantify the financial impact of their brands to revenues.


This report offers a theory of marketing from Lenovo, an electronics firm, which suggests that, following the digital revolution, consumers have evolved from friendly and obedient "dogs" to finicky "cats" in terms of how they respond to marketing.