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MMA Forum

New York, 8-10 May 2013

Mobile Marketing Association provides the MMA Forum to discuss when and where to make the most effective mobile investments and define how mobile can become the connective tissue in an increasingly non-linear path to purchase.

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Article

This report highlights how Anheuser-Busch InBev (A-B InBev), the world’s largest brewer, is increasingly using the mobile channel to engage consumers.

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This report reveals how Macy's, the US department store retailer, is embracing a range of new channels and media partnerships to engage shoppers and customers in a changing retail world, with a particular emphasis on entertainment.

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This report describes the growth strategy of Rovio, the mobile gaming company, spearheaded by its phenomenally successful Angry Birds series.

Article

This report focuses on the shifting mobile and social strategy of The Home Depot, a US retailer. Over a third of The Home Depot's online traffic was drawn from mobile over the course of last year, with the company launching a variety of mobile initiatives, including apps and a tailored search marketing strategy.