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ad:tech San Francisco

San Francisco, 9-10 April 2013

Warc's US Editor, Geoffrey Precourt, reports from the West Coast ad:tech event.

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Article

This report looks at AOL’s use of “programmatic marketing” (or just “programmatic”), defined as the use of algorithms to automatically deliver targeted messages to consumers in real time as they interact with brands across a variety of digital touchpoints.

Article

This event report from ad:tech San Francisco, describes how Pandora, the digital radio station, is applying big data to offer listeners a highly personalised music service.

Article

This event report from ad:tech San Francisco, describes how Clorox, the US household goods manufacturer is adopting 'native advertising' techniques to increase brand recognition.

Article

This report describes how Walmart, the world's largest retailer, has responded to the rapidly growing influence of digital and mobile on purchasing behaviour, by focusing on the development of a holistic customer experience.

Article

This report describes how Walmart, the world's largest retailer, has optimised and integrated its online, in-store and mobile offerings in the US to offer customers a seamless shopping experience.