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ad:tech San Francisco

San Francisco, 9-10 April 2013

Warc's US Editor, Geoffrey Precourt, reports from the West Coast ad:tech event.

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This report describes how Walmart, the world's largest retailer, has responded to the rapidly growing influence of digital and mobile on purchasing behaviour, by focusing on the development of a holistic customer experience.

Article

This report describes how Walmart, the world's largest retailer, has optimised and integrated its online, in-store and mobile offerings in the US to offer customers a seamless shopping experience.