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ANA Brand Masters 2013

Palm Beach, 17-19 April 2013
The ANA event brings together leading CMOs and marketing thought leaders to share inspirational approaches to brand building that drive sales, profitability, and return on investment.

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This article covers the US marketing strategy of Gap, the fashion retailer, as it sought to turn around its business by engaging a new generation of consumers.


This event report describes the thinking behind a repositioning campaign for Newcastle Brown Ale, a beer brand owned by Heineken USA.


This short event report details Procter & Gamble's strategy for its Tide brand, showing how the company is applying learnings from digital media in its communications.


This event report covers a presentation from Frances Allen, executive vice president, global brand strategy, and chief marketing officer for Denny's, the American fast casual restaurant chain.


Larry Light, chief brands officer of InterContinental Hotels Group, is one of America's most-heralded marketing experts.