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IEG Sponsorship 2013

Chicago, 14-17 April 2013

The 2013 IEG Conference looks at how to create sponsorship programmes that make consumers' lives more meaningful, more entertaining and more successful.

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Research from IEG, the consultancy and agency owned by WPP Group, found that 87% of marketing executives were keen to more rigorously prove the payback delivered by their sponsorship spending.


This article discusses the various local-level marketing and sponsorship programs used by MillerCoors, the brewer, to drive beer sales among millennial Americans.


This article describes how Cadbury, the confectionery brand, maximised its sponsorship of the 2012 London Olympic Games to engage all its stakeholders in the UK.


For Visa, the financial services provider, effective sponsorship is all about "brand stories". And its own brand story, that of offering commerce without borders and becoming accessible to everyone, has been greatly enhanced by sponsoring the Olympic Games for 25 years.