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IEG Sponsorship 2013

Chicago, 14-17 April 2013

The 2013 IEG Conference looks at how to create sponsorship programmes that make consumers' lives more meaningful, more entertaining and more successful.

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For Visa, the financial services provider, effective sponsorship is all about "brand stories". And its own brand story, that of offering commerce without borders and becoming accessible to everyone, has been greatly enhanced by sponsoring the Olympic Games for 25 years.