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CIRCUS Festival

Sydney, 19-21 March 2013

The CIRCUS is an event aimed at inspiring and entertaining with the world's most influential thinkers, innovators and artists.

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Application programming interfaces, or APIs, are used by technology companies to combine the benefits of two pieces of software, such as integrating Foursquare with Google Maps, or letting users log in to third-party websites using their Facebook details.


The economic crisis, rise of new advertising technology and the need for enhanced creativity to reach consumers are three disruptive processes that have largely developed in tandem.


This event report provides an update on Coca-Cola's evolving marketing strategy, from creation to execution.


Facebook's Rebecca Van Dyck discusses six learnings she has finessed over the course of her career: environment matters, iterate quickly, simplify, collaborate to compete, fail harder and fail smarter and, finally, learn.