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ad:tech Sydney

Sydney, 12-13 March 2013

The leading event for the digital marketing and advertising community in Australia and New Zealand, delivering content that educates and promotes the industry.

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This event report provides details of Sydney Opera House's revamp of its digital strategy. The Opera House, an architectural icon and one of Australia's top tourist attractions, made changes to many of its digital channels, from its email marketing to its social and search activity.


This event report details Commonwealth Bank of Australia's response to a variety of consumer and media trends in its marketing strategy.


A round-up of presentations from ad:tech Sydney 2013, featuring Australia Post, LBi and Domino's. Major themes covered by the presentations include emotional digital branding, harvesting and using consumer data, brand partnerships with social media services and leveraging the gamification trend.


Australian Capital Tourism wanted to attract more couples and families to visit Canberra, which would require overcoming long-held negative perceptions about the country's capital, and effectively using a small budget to make sure its message was heard over several better-known destinations.