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SXSW Interactive 2013

Austin, 8-12 March 2013
A music, film and internet event that acts as a tool for creative people and the companies they work with to share ideas.

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Article

This article discusses many of the core trends which defined South by Southwest Interactive 2013. Wearable technology, exemplified by Google Glass and Nike's FuelBand, was one notable hot topic, working alongside the advent of voice-recognition tools like Apple's Siri and motion-sensor technology such as Leap Motion to close the gap between the digital and physical worlds.

Article

Mondelez International, the snacks group, is steering its marketing model away from targeting demographic "clusters", and towards tapping distinct "cultures", made up of consumers with a similar mindset.

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In this article, David Caygill, creative technology director at iris worldwide, looks at some of his personal highlights from South by Southwest Interactive 2013.

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In this article, David Caygill, creative technology director at iris worldwide, discusses several of the major themes that were prevalent at South by Southwest Interactive 2013.

Article

Fisher-Price, the toy manufacturer, has been an early-mover in the world of "toddler tech", leveraging the kind of technology used by smartphones, tablets and similar devices.

Article

In this article, Ekaterina Walter, senior social media strategist at Intel, discusses how the company has made the transition from targeting popular web users to reaching true brand influencers, both online and offline.

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In this article, executives from LEGO discuss its successful Cuusoo online crowdsourcing platform, which has helped the company create several new products by successfully engaging with the community it knows as AFOLs - or "Adult Fans of Lego".