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Festival of Media Asia 2013

Singapore 3-5 March 2013
Designed to address the immediate challenges facing the Asian media and marketing industry. It provides a platform to debate some of the crucial issues created by dramatic growth and media change within the Asian region and to hear how global media and marketing trends are impacting on Asia.

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This report covers an address by Unilever’s Rahul Welde, in which he discusses the growth of megacities and the middle class in Asia, and the steps that Unilever is taking to engage this new demographic.


This report covers an address by Ken Hong, general manager of Weibo marketing strategy for Sina Weibo, the leading Chinese social media and commerce platform.


This report covers an address by Sarah Ivey of Initiative, the media agency, in which she discusses the potential of mobile as a marketing medium, based in the findings of a multi-market study of consumers' use of and attitudes towards mobile.


This report from the Festival of Media Asia summaries a keynote interview with WPP's chief executive officer, Sir Martin Sorrell.


This report discusses a range of insights about middle-class women in Asia, who are experiencing new opportunities and new tensions, as attitudes towards education and employment relax.