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Social Media Week 2013

Singapore, 18-22 February 2013
A global conference connecting people, content and conversations around emerging trends in social and mobile media.

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This report covers a panel session discussing the opportunities and challenges that luxury brands face when using social channels and platforms.


This paper reports on research into social media habits in Asia, with a particular focus on mothers and Generation Y (Gen Y) consumers in Singapore, a nation found to be avid users of social tools and platforms.


In this article, Laura Balkovich, Google's head of social for Asia Pacific, discusses the key trends marketers must respond to, from the rise of internet users connecting in more human ways to the increasing importance of mobile internet usage.