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BRITE 2013

New York, March 4-5 2013

Brands Innovation Technology: How technology and innovation are transforming the ways that companies build and sustain great brands.

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This article, written by Geoffrey Precourt, Warc's US Editor, provides an introduction to the BRITE '13 conference, organised by the Columbia Business School's (CBS) Center on Global Brand Leadership.


This article discusses research related to mobile advertising and the uptake of "showrooming" among consumers.


In this article, Liz Schimel, chief digital officer for Meredith National Media Group, talks about the media group's content marketing strategy, which covers everything from providing media duties for Kraft to forming a tie-up with Walmart to promote its own Better Homes and Gardens magazines.


In this article, David Haroldsen, creative director of Intel's Creators Project, talks about how the company managed to engage with an influential audience of young artists through a tie-up with Vice Media.


In this article, Shiv Singh, PepsiCo's Global Head of Digital, discusses the firm's approach to tapping the latest digital technologies.