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4A's Transformation 2013

New Orleans, March 10-13 2013

Warc's US Editor, Geoffrey Precourt, reports from the 4A's Transformation 2013 conference

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This report from the 4As's Transformation annual conference describes the genesis and subsequent iterations of the widely-celebrated series of humorous commercials that have been the advertising hallmark of Geico, the US automotive insurer.


This report covers an address to the 4A’s annual Transformation conference by Ann Lewnes, CMO of Adobe, in which she describes the global software company’s shift to a digital-led marketing strategy.


In this article, Denise Morrison, CEO of Campbell's Soup, discusses how the company built a new culture of innovation.


In this article, Marc Pritchard, Procter & Gamble's global marketing and brand building officer, talks about how the firm's marketing strategy is influenced by what it calls "The Power of the Everyday Effect".


This article looks at the state of the advertising industry, based on the findings of a survey of US consumers and advertising executives conducted by the 4A's and McCann Erickson.