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WFA Global Marketer Week 2013

Brussels, 4-8 March, 2013

Client-side insights and trends on building purposeful brands, leveraging new media platforms and adapting to shifting advertising and economic conditions.

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A report from a joint Contagious/Google event at Global Marketer Week 2013. Presenters from Contagious showcased a number of case studies from brands making the most of the current media ecosystem, while Google offered a forecast for how distribution of media will evolve in the years ahead.


In this article, leading marketers from Diageo, Anheuser-Busch InBev and Johnson & Johnson discuss the importance of putting "purpose" at the heart of brand building.