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IAB Annual Leadership 2013

Phoenix, 24-26 February 2013

Warc's US Editor, Geoffrey Precourt, reports from the IAB's Annual Leadership Meeting in Arizona.

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Article

In this article, executives from Yahoo, AOL, Fidelity and Tremor Media discuss how their companies are formulating new strategies, and thus reflect the changing habits among their target audience.

Article

In this article, Susan Wojcicki, of Google, outlines "5Cs" that she believes will be central to the future of digital marketing, in the form of Connect, Choice, Charm, Control, and Calibration.

Article

In this article, Geoffrey Precourt, Warc's US Editor, examines how the IAB, the trade body, plans to transform perceptions of digital advertising.

Article

In this article, Jim Speros, chief marketing officer at Fidelity, the investment group, talks about how the company balances Big Data and Big Ideas in its communications.

Article

In this report, Geoffrey Precourt, Warc's US Editor, discusses a keynote presentation given by Nate Silver, the celebrated statistician, blogger and author, at the Interactive Advertising Bureau's Thought Leadership conference.