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Loyalty World Asia 2012

Singapore, November 15-16 2012

Warc reports from Loyalty World Asia, a conference that gathers marketers, loyalty and CRM professionals from across Asia.

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L'Oréal's Stephen Mosely outlines the approach the toiletries brand has taken to loyalty in Asia. The starting point of an integrated marketing process, with the consumer in mind all the time, is integral for loyalty strategies to succeed.


Singapore-based telecommunications operator StarHub has access to reams of consumer data and has for some time been developing ways to mine that for new insights.


When luxury hotel brand Shangri-La relaunched its Golden Circle loyalty scheme it decided it wanted its guests to be welcomed 'as part of the family'.


More than half of the business of the Hilton hotel chain comes from its loyalty scheme members. This article explains how the hotel tackled low participation rates in China, where consumers were more familiar with discount programs than loyalty schemes.


W Hotels distinguishes itself from other luxury hotels by not actively marketing its rooms but by selling an emotional connection.


This article outlines how InterContinental Hotels Group adapted to changing consumer lifestyles and a demand for more personalised messaging.