J Walker Smith, WARC Trends, September 2012, pp. 14-15
Green issues might well have the attention of business leaders but McKinsey's most recent global survey of corporate executives finds sustainability initiatives being expected to move beyond corporate reputation to operational efficiencies and new markets and products.
J Walker Smith, WARC Trends, June 2012, pp. 14-15
Rapid GDP growth is China's strength but also its vulnerability. Environmental degradation, pressure on resources, production capacity gluts, real estate spikes and inflation are all threatening China's future prosperity.
J. Walker Smith, The Futures Company, Future Perspectives, February 2012
This report from The Futures Company, part of its Future Perspectives series, examines the sources of growth for brands in a global economy where the middle class in developed countries has been squeezed by the financial crisis.
J Walker Smith, WARC Trends, February 2012, pp. 14-15
All brands are local at heart, with the potential to be global. The history of globalisation can give a hint of where brands are headed in a global market where uncertainty has become a key to shaping consumer decision-making.