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Most popular authors 2012 – Andrew Green

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Article

This article explores the different ways out of home media can be used as part of the marketing mix, and explains how digital is improving its effectiveness and changing how it can be used.

Article

This article summarises the best ways to use magazines as an advertising channel, including measurement and future developments.

Article

This article summarises how to best use radio as an advertising channel. Around US$36 billion will be spent on radio advertising in 2014 - about 6.7% of major media adspend globally.

Article

This Warc Best Practice paper discusses measuring and understanding newspaper audiences. The discipline is struggling to keep up with fast-changing consumption patterns, with many preferring newspaper websites to the print products.

Article

This best practice article argues that television is the dominant mass medium in the minds of major marketers and consumers.