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Digital Asia Festival

Beijing, 7-8 November 2012

The Digital Asia Festival, incorporating the Digital Media Awards, is a learning, networking and celebration of the best that Asia's digital marketing industry has to offer.

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This report discusses McDonald's increasing use of digital channels in Asia and other markets. Digital out-of-home enables the quick-service restaurant chain to respond to changes in the weather (e.g.


The Digital Asia Festival heard which brands were excelling at digital marketing, how they measured that success and what new technologies would be moving the industry forward.


This report from the Digital Asia Festival in Beijing covers a presentation by Tapit, an Australian company that builds near-field communications (NFC) applications for mobile devices.