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The Market Research Event 2012

Boca Raton, Florida, November 12-14 2012

Geoffrey Precourt reports from The Market Research Event. Also read his blog post:

Daniel Kahneman on 'Priming' and the 'Law of Least Effort'

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This report relates the effects of innovation becoming an operational imperative at Campbell Soup Co.


This report covers a keynote address by PepsiCo's head of global insights to The Market Research Event, in which he calls on researchers to meet the challenge posed by the data revolution and start finding the powerful insights that lie within it.


This report covers Unilever's approach to translating consumer insights into product innovation in a tough economic climate, illustrated by two brand examples: its Degree deodorant and Magnum Infinity ice cream bar.


This report covers a conference address by Carhartt, the work-wear men’s apparel manufacturer, describing its use of brand-building advertising and market research in the US to engage its core customers and develop new products for them.


This report describes how Frito-Lay, PepsiCo’s salted snacks business, engages senior management with the needs of US shoppers and has re-engineered its NPD and innovation process to place consumers at the heart.


This report describes how and why Nestlé redesigned the packaging of its market-leading Gerber baby food and infant nutrition brand in the United States.


This report from The Market Research Event conference covers a presentation from MasterCard on its increasing use of online and social media as a source of consumer insights in Latin America.