ANA Digital & Social Media 2012

Dana Point, California, 15-17 July, 2012

Warc's Geoffrey Precourt reports from the ANA's Digital & Social Media conference, offering key insights on how to navigate brands through the ever-changing media landscape.

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Discusses headline findings from the ANA's 2012 Digital and Social Media Survey and summarises presentations from American Licorice, the confectionery manufacturer, and Outfit7, the app company, on successful uses of social media.


Describes the viral success of an online video by Corning, a global glass manufacturer that wanted to reposition itself away from its historical association with Pyrex glass cookware, a brand it sold 15 years ago.


Describes the launch and development of Smirnoff vodka's 'Nightlife' initiative, a global campaign driven by social media and experiential, night-clubbing events.


Pete Blackshaw, Nestlé's global head of digital and social media, discusses how the principles of the company's longstanding 'Brand Building the Nestlé Way’ program is being applied to digital and social channels.